top social media platforms in southeast asiatop social media platforms in southeast asia

Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Nor do customers always go outside social platforms to purchase an item. So why not give it a try for your brand? Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Short Video Content will Dominate Social Media Platforms 1. As elsewhere, social media is massively popular across Southeast Asia. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. You only have access to basic statistics. Social media has given brands more ways than ever to connect with customers. Get ready to take your marketing to the next level! It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. 5). But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. This is according to Hootsuite's report. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. The most popular social media platforms. Statista. It is important to note that there is localized preference such. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! The platform has already reached over 584 million users and is often seen as Chinas most influential social network. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. This micro-blogging platform has over 560 million monthly active users. The blog Geeks in Cambodia offers pros and cons for this situation. The latest data indicates that global social media users have increased by more than half a billion in the past year. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. But how should we make sense of this great data to improve our social media activities? This is according to Hootsuite's report. You've come to the right place! And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. The majority of these (445 million/99.5%) access social media via their mobile phones. Ready to level up your brand's social media game in Asia? Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. MPA joins industry leaders to discuss decarbonisation strategies. 3), and WeChat (No. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. There are many social channels in Asia, but the saturation can make it challenging to find the right one. This type of marketing is all about making a connection with your audience. February 28, 2022. Branded Content Draws Bigger Attention, 6. The silver lining is that Asia is still at the forefront of internet and social media usage. Are you interested in testing our business solutions? But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. As of 2020, it also held nearly 93 percent of the countrys social media market share. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Overall social commerce's revenue per order rose 88% during the first two quarters of this year. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Client-only email newsletters with analysis and takeaways from the daily news. But, Clubhouse isn't the only game in town. There are various popular social media platforms in Asia. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. To learn more, visit www.moengage.com. Euro Freelancers. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. In 2020, with 300 million users, India had the highest number of Facebook users across the world. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. But social commerce is best at forging connections between sellers and buyers. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. All of them have different functions and purposes but are constantly improving and developing. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. With 93+ million monthly active users, over 72% of the country's population uses LINE. LINE is Japan's most popular social media platform. Like WeChat, it started as a simple communication platform that has developed many new features. Consumers also love to spend big. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. Enter branded content. Published by S. Ganbold , Jun 30, 2022. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. It's proven to be a highly effective way of reaching specific audiences. Get in touch with us. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . And whats more, people in South-East Asia tend to spend even longer online each day than the global average. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. We are happy to help. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. YouTube is the most popular, with 94.2% of internet users using the platform. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. So, it's time for brands to jump on this trend and take advantage of it. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Advertisers are Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Meanwhile, 36.6% use social platforms to fill their free time. Due to varying update cycles, statistics can display more up-to-date And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . We also examine user trends among the major international platforms and those in China. It is free to use, but users can purchase premium features and services. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. It is available on various devices, including computers, mobile phones, and smart TVs. And the number of internet users is still growing, too. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. There's Beams, Spotify Podcasts, Twitter Space and more. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Please do not hesitate to contact me. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. It will have 60% more users than Snapchat and twice as many as Twitter this year. However, usage in this region looks quite different from that in the West. Cambodia LINE is Japan's most popular social media platform. 86.2 % are on LINE7, there are countless ways you can engaging. 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