Because of the need to understand how the business works, digitizing operations often fares better when led by the CFO or COO. Learn howand get unstoppable. This will provide greater value, expanded range and a more seamless experience for customers across the Groups retail businesses., The Catch marketplace, together with the OnePass subscription program and the Advanced Analytics Centre, provide a strong foundation for Wesfarmers OneDigital. Wesfarmers finally goes digital Chanticleer is Australia's pre-eminent business column. Wesfarmers OneDigital May 2022- Present10 months Melbourne, Victoria, Australia After launching OnePass in May 2022, I moved into a role focussed on identifying, validating, and executing on. Cnd este extins, afieaz o list de opiuni de cutare, care vor comuta datele introduse de cutare pentru a fi n concordan cu selecia curent. we equip you to harness the power of disruptive innovation, at work and at home. Rodney Zemmel. He says the software has an open architecture, it sits in the cloud, it is low cost and it is flexible. According to Harvey, certain loads are always going to be difficult for large corporates to move into the cloud. In the final stage of the process, you can evaluate results or impact. how Blockbuster missed their big opportunity. Wesfarmers OneDigital has set 'SaaS model' standards for itself, supported by service standards, engineering practices and tools that together create a foundation for the nascent digital and data arm to grow. However, in FY20 Bunnings announced that would be outlaying $30 million on upgrading its online sales platform to enable click-and-collect. Kmart sales increased $241m, more than offsetting a $67m decline in Target. Wesfarmers is spending another $100 million this year to build a "market-leading data and digital ecosystem," OneDigital, and develop its new subscription and delivery service, OnePass, which . From a PagerDuty perspective, I think the key thing there is how do we help cut the noise across so much information thats coming through to us, he said. At Wesfarmers we believe sustainability is about understanding and managing the ways we impact the communities and environments in which we operate, to ensure that we continue to create value in the future. He says the legacy systems at Blackwoods, combined with its extensive range of products, had combined to make it impossible for staff using a computer to check inventory in each of the seven Blackwoods distribution centres in real time. Wesfarmers formally acquired the online retailer Catch for $230 million in August 2019. The authors outline four pillars of digital transformation: IT uplift, digitizing operations, digital marketing, and new ventures. Do you treat it as though it is a part of them? Most large companies have invested substantial cash in what is generally labelled digital transformation. While those investments are projected to top $6.8 trillion by 2023, theyre often made without seeing clear benefits or ROI. Typically, companies begin with IT uplift and digitizing operations, followed by digital marketing and new business building. Digital transformation is more than just a catchphrase, it is a global movement that is improving businesses and customer experiences worldwide. 5. Digital transformation can be bewildering and exhausting for leaders and employees alike. We work hard on ensuring we are one of the top participants working in-store, and we continue to get very high engagement scores.. Broadly speaking, these capabilities will span four use cases: Wesfarmers is also accelerating its digital transformation efforts across other parts of the group. One business strategy that Wesfarmers has adopted, Lowthorpe explained, is a one-day program focused on data analytics for leadership teams that teach them about data analytics, including the. "Having [data analytics] as a central responsibility is a good place to have your thinking happening, as it being lifted out from just being an operational issue, and makes it clear this isn't something that only IT needs to worry about," Tweedie said. In fact, he believes anyone who says CIO shouldnt have a focus on the day-to-day operations of IT are actually diminishing the roles importance. If we are focused on the business objectives and keep the long-term priorities of the company front of mind, there are such exciting things we can make happen with technology working as part of a business. Historically, these relationships yielded poor or dispersed records. Coles has been running the insights applications for eight months across 1200 iPads in-store and the Coles Store Support Centre, and is rolling out a similar application for Coles Express. In this role you will be responsible for optimising data platform engineering and architecture, as well as designing and building data products. The Evolving State of Digital Transformation. Big data to deliver business efficiencies and better customer engagement is another majority area of focus for Harvey, and he explains his team is taking a three-pronged approach to information management. View my verified achievement from Project Management Institute. Earnings before interest and tax came also came in 12% lower at AU$1.9 billion. Digital transformation takes time, and is a series of evolutionary, and occasionally disruptive, steps. He said that establishing trust is also critical, as OneDigitals model sees it engage with customers of existing brands like Kmart, Target and Catch, all of whom have existing expectations of customer experience. At the moment, the cloud isnt really geared for that; its geared for quick and easy renting of capacity. OneData also provides data analytics support OnePass and Catch. The $30 million Bunnings project involves upgrading its online sales platform to enable click-and-collect, with $10 million spent in the six months to June 30 and $20 million budgeted expenditure this financial year. Marcelo brings positive energy to. According to Scott, Wesfarmers increased its investment in digital capabilities during the period, particularly in building out its data and digital ecosystem, which helped support the increase in online sales across its retail business. 2023 ZDNET, A Red Ventures company. Melbourne, VIC. Essentially, this is an opportunity to use budget allocated to digital initiatives to modernize IT and communications platforms within your enterprise. Doing so will help you articulate what kind of digital transformation youre really talking about, and plan accordingly. She reports directly to Wesfarmers managing director, Rob Scott. But without understanding how they are different, its confusing to understand what to do next or how to invest the resources, tools, goals, C-Suite sponsors and KPIs required for success are totally different in each case. Bunnings announced setting up of a Technology Centre in Bengaluru which is not surprising. It will remain so until cloud [providers] understand and contemplate the same levels of redundancy we take for granted in the way we have active-active data centres, for example, he claims. AI for Good, says Westpac CIO, Pleasing Progress On Digital Strategy: Wesfarmers, The Key Drivers Behind Rising AI Investment in Australia, Woolworths Announces $700 million Technology Investment, The top Supply Chain Trends according to Gartner, Amazon Reimagines Retail With Amazon Dash Cart, Woolworths announces $700 million Technology Investment, Coles re-platforms digital channel and doubles online capacity. All rights reserved. The online sites, social media space and mobile phones are each a different touch point where we can change the customer experience. The Catch acquisition has also improved digital expertise leading to better execution and innovation. Other current mobility projects are trialling a tablet ordering solution for produce, and a mobile-based picking solution for online. Baxby says Wesfarmers opted for Microsoft Dynamics for several important reasons. When you think about hardware stores, digital technology is probably the last thing that comes to mind. Time is Running Out, Motorola's handy Bluetooth device adds satellite messaging, Linux 6.2: The first mainstream Linux kernel for Apple M1 chips arrives, Sony's new headphones adopt WH-1000XM5 technology at a great price, The perfectly pointless $197 gadget that some people will love. Whatever the challenges in future, Harvey says he couldnt imagine a job he could enjoy more than the one hes in today. But at the heart of everything Coles IT has to do is deliver ways in which the business can save money so we can reinvest that money into the price point. To learn more about how we can help your business, contact us today. It is no secret Bengaluru is the destination to recruit tech talent and Bunnings doesnt seem to be missing on that important tech link. Because of the back-end technology, were able to deploy this information in very easy-to-use, graphically intuitive front-ends on tablets to people in our shops and at work.. Super Retail Groups ongoing $2.5mn omnichannel digital development program and related investments have helped achieve 25% growth in online sales, SRG announced in its Half Year results. From an engineering perspective, Madan flagged a potential embrace of chaos engineering - a set of practices designed to improve system reliability by making it more resistant to failure when encountering unknown or unanticipated operating conditions. Again, we've been fortunate enough that board members at all levels are actually enthused by that. On the list of Harveys biggest customer achievements in the last five years is deploying automated replenishment, which he claims materially improved the availability and efficiency of Coles supply chain. In other words, you will only transform when you have managed to change how people behave, and how things are done in your organization. Seizing these opportunities, some of which may be quite disruptive, requires both developing the innovation and digital capabilities to test and pivot to new sources of growth. To the degree that we have meaningful insights, a story, a notion of what may be going on and why, or a model, we will be able to test this model through a prediction. View my verified achievement from Project Management Institute. Lowthorpe said it is important that data and analytics be interwoven throughout organisations, referring to the use of data and analytics to improve customer centricity as an example. Information includes sales data, stock availability, store remuneration, markdowns and waste. Established in 2022, Wesfarmers OneDigital brings together the Groups digitally native businesses, including the Catch marketplace, the OnePass membership program and the OneData Group data asset. The key to success is simply getting clarity that digital transformation is not one thing, but rather many different things. Following an initial pilot in Tasmania (Bunnings is not rushing this after the UK debacle), click-and-collect will be rolled out in Victoria and then the rest of Australia. For example, in the past when PayPal sent payments via email, they had significant time to ensure regulatory compliance. As for Wesfarmers share price, after a rough end to 2018, this year has seen it steadily climb, rising approximately 23% year to date. Meanwhile, the ATO believe successful organisations are those that utilise data analytics, IT, and business together. OneData, formerly the Advanced Analytics Centre, manages the Wesfarmers shared data asset, providing a single view of the customer and enabling the divisions to deliver a more compelling offer to customers. Eric Lamarre, Kate Smaje, and. Big data and analytics are becoming mainstream and vital to business operations and customer relations. ", Joining Lowthorpe in the discussion was ATO deputy commissioner and head of the Smarter Data Program Marek Rucinski who said data and analytics, business, and IT form a "triangle" where there is "always a push and pull between those three sides and those three talking together is where the magic happens.". This is in part due to Bunnings disastrous entry (and exit) from the UK market but also involves the Wesfarmers ongoing investments in digital transformation. Without a model, a system, a framework, or reliable data science, any data will be useless, just like 0s and 1s. "When we talk about use case and they're saying where are the results with [this process], it helps in terms of getting that alignment and management of expectations, and when we talk about how do we think that use case is going forward, we've got that reference. Since I have been able to take the team under my wing, we focus very much on being part of the business, rather than a service provider. These Experts Are Racing to Protect AI From Hackers. Wesfarmers OneDigital will power the Groups data and digital growth ambitions and provide customers with a more seamless, rewarding and valuable omnichannel experience across the retail businesses. Digital and omnichannel capability is a critical area for other retailers as well. Just as we had to evolve our view of computers after their introduction from a device performing a narrow set of tasks at the edge of the organization to one that performs many tasks, in many different ways so it is time to evolve our view of digital transformation, from a monolithic concept to understand that digital transformation means many different things for different parts of the organization. But even getting to the insights stage is not enough. I wouldnt trade that for anything because it helps keep the role real. Leaders put in charge of a digital transformation feel pulled in many different directions, with competing demands from IT, marketing, sales, and operations. Being clear about their differing demands can help you make smart tradeoffs and clear progress. Based on our collective research on companies undergoing digital transformation, we offer a simplifying framework to cut through the confusion and conflicting demands. Testing RFID blocking cards: Do they work? The Bunnings pilot program in Tasmania was followed by the rollout of the Bunnings click-and-collect offering in Victoria in the first half of this year. There are plenty of technology changes underpinning how Coles meets this objective. Wesfarmers is closely monitoring the COVID-19 outbreak and its impact on product availability due to supply chain challenges. As part of the Bunnings digital transformation initiative, Wesfarmers says it is investing in specialised skill sets to accelerate its data and analytics capabilities. Although Targets performance has been below expectations, Kmart has budgeted $15mn for technology and digital enhancements aligning with growing consumer expectations and changing shopping behaviour. For us, the delivery of an ROI is the way into the door, not the way out, he says. Here's a look at how modern tech fits into the customer service puzzle. Also read: The top Supply Chain Trends according to Gartner, Also read: Coles re-platforms digital channel and doubles online capacity. Deloitte US | Audit, Consulting, Advisory, and Tax Services Wesfarmers primary objective is to deliver satisfactory returns to shareholders through financial discipline and strong management of a diversified portfolio of businesses. Several global retailers are using digital channels, AI and predictive analytics to access prospects and customers, set up digital marketplaces, viral campaigns, and geo targeting campaigns. For most organizations, the people aspect of transformation refers to the access they have to consumers, clients, and employees. Except this is not really the final step after you evaluate results, you need to go back to the data. Its also good for customers as it means our store leaders are out more on the floor.. Woolworths, Coles and other retailers have been focused on digital growth as a critical element of overall growth strategy. Digitizing operations is a fundamental pillar of digital transformation in the sense that, without it, your company will be left behind by more efficient operators. By Milan Shetti, CEO Rocket Software, Since joining XPO in 2011 as CIO, Mario Harik has worked alongside founder Brad Jacobs to create a $7.7 billion business that has technology innovation in its DNA. Prior to joining Coles, Harvey worked for Accenture delivering projects across South Africa, the UK and Australia, largely in the retail sector. In support of this, recent research from IDC indicates that organizations which had begun an ERP cloud migration as part of a digital transformation initiative prior to the COVID-19 pandemic fared far better than organizations that didnt. Kmart, Target and Catch are currently part of the OnePass program, with partnerships with Bunnings and Officeworks, and additional benefits to be added over the coming year. He was initially brought on as a program director for a merchandising systems refresh project, before taking the role of general manager of IT strategy, architecture and program delivery in 2004. During the half-year, Wesfarmers also continued to build out its data and digital ecosystem. How about in Australia? And with the results already under our belt, alongside our deeply skilled and resourced team of in-house data and analytics experts, I firmly believe we are well on our way! This leads to costly upgrades. For many organizations, persuading experienced employees or senior managers to deploy new tech tools is a rather similar experience. Catch is an online marketplace which commenced operations in 2006 and was acquired by Wesfarmers in August 2019, bringing highly complementary digital retail and fulfilment capabilities. Delivering a net growth of 5.7% after-tax profit, Wesfarmers boss Rob committed to digital strategy and technology investments preparing the group for future growth. A new managing director of Catch will be appointed in the coming months and will report into Nicole Sheffield. Based on our collective research on companies undergoing digital transformation, we offer a simplifying framework to cut through the confusion and conflicting demands. The payoff is new sources of revenue, but the KPIs are more nuanced, typically unit economic measures that you are creating solving a significant customer problem and growing profitably. All rights reserved. But that's an end-state that we want to move towards so I think it's really about at first -- in the initial stages -- allowing [for the development] of business priorities such as how can we help make better decisions faster," Lowthorpe said. Equinix Australia's latest report on tech skills highlights the growing reskilling initiatives across Australian IT landscape, Westpac joins a consortium of industry experts towards delivering "responsible AI". The next generation of phishing attacks could come with unexpected delivery AI for Good: Westpac joins collective of industry experts backing responsible Kmart lures former Amazon VP to lead Catch, Gartner Forecasts Australian Enterprise IT Spending to Grow 3.6% in 2021. I think setting up PagerDuty right allows us to reflect what those business services are which are critical, what are some of the components which make those business services, and how we align it back to the right people when there are issues, which is critical in this day and age., Madan said that OneDigital is also using PagerDuty to manage its incident response faster, and in doing so, show its internal customers - the other Wesfarmers businesses - that we are reducing the risk [because] we can respond to issues faster.. The digital revolution forced every organization to reinvent itself, or at least rethink how it goes about doing business. Harvey has had plenty of occasions to both influence and instigate innovation at the Australian supermarket giant during his 10-year tenure. These Experts Are Racing to Protect AI From Hackers. Think about analog and informal small businesses, such as a stand in a Turkish bazaar: the salespeople have a great deal of access to, and knowledge of, their customers and clients, but its all trapped in their minds. The third pillar is putting information in the hands of team members. Without a clear understanding, the wrong people are often put in charge, with the wrong resources, and the wrong KPIs, setting the digital transformation project up for failure. Announcing the half-year results, Managing Director Rob Scott said: pleasing progress continues on Wesfarmers digital strategy. They are then taken through one stage of the conglomerate's use cases, such as identification, beta engineering, or the advanced analytics and implications, to highlight what role the various teams in the business play in applying the use cases, followed by this information being cascaded around the organisation. Read:Predictions for 2019 in data, analytics, and AI. So the investments in Catch digital capabilities would be accelerated to leverage growing consumer shift to online. IT should be helping marketing evolve the platforms, tools and assets it can deploy in the digital space, making it easier to exploit the opportunity to be had in digital, he says. Including Catch, this amounted to AU$2.5 billion. The worlds largest enterprises use NETSCOUT to manage and protect their digital ecosystems. We run millions of transactions every day and its necessary for us to have the sorts of resilience that still naturally come out of two data centres hooked together by dark fibre. Where organisations have been successful, Rucinski explained, they had combined the various points of views from their respective data analytics, IT, and business arms to form a cohesive business strategy. Its online operations are supported by a leading technology platform and fulfilment centres located in Victoria and New South Wales. The first deputy CEO was in charge of this transformation and be built a team that contained individuals with strong innovation capabilities, which tested and built each new business. In the same way, a London cab driver or a Parisian bistro waiter might have in-depth knowledge of their customers and what they want, or a small business founder might know the 20 employees that make up her workforce rather well, without needing much tech or data. CIOs need to ensure they are business-first and commercially focused if they wish to remain key contributors to strategy and retain a seat at the executive table, Harvey claims. Click and Collect has been scaled to 100 stores, with plans to expand in New Zealand. Except this is not really the final step after you evaluate results, you need to go back to the data. Likewise, companies are using artificial intelligence to identify and act on critical customer behaviors, for example, identifying customers likely to leave your service and then intervening before the do so. The second priority is better leveraging unstructured data to gain new insights, and Coles is trialling solutions such as Hadoop to do that, he says. Do you need one? Wesfarmers doesnt seem to be immune from the underpayment epidemic admitting underpayment at Target and Bunnings. Wesfarmers OneDigital Escola Superior de Propaganda e Marketing About A passionate and versatile leader, curious by nature and always hungry for learning. This is where technology can have the biggest impact in the process of capturing or creating digital records of people (e.g., what they do, who they are, what they prefer, etc.). 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